Before the standardization of promotional products and digital marketing, businesses heavily relied on conventional advertising tools, such as print ad and commercial ads, to help with the promotion of your business. However, the advertising costs are exorbitant and outrageous, and not every small business can afford to promote their business via conventional advertising tools.
On the contrary, with the induction of promotional items—small and large sized businesses have resorted to using promotional products for advertising purposes. The cost of promotional products is relatively less than the conventional advertising costs, and it makes it accessible for small businesses to promote their business without breaking their capital budget.
The advertising costs in the UK are estimated to be £20,000 per month, and it is an outrageous amount that is being used for promotional purposes. Instead, businesses can spend up to £2,000 on the promotional items, and it would help them garner more effective outcomes that they could expect from the traditional advertising and promotional means.
Also, the traditional ads are becoming less approachable and accessible, and not many people would want to watch a TV commercial without skipping it. Let’s be honest that people are turning to platforms like Netflix or FX+ to avoid watching a series of commercials. If the clientele is not interested in watching the commercial in the first place, how can businesses expect them to watch a commercial on their upcoming product or service?
On the contrary, everyone and anyone would be delighted to receive products for free, and they can also use them for giving away to their friends and followers—which is integral for improving brand awareness and brand exposure. It actually entices people to learn more about a business from where they receive the promotional items, and the items are likely to become a part of their mundane life—which is vital for a business’ growth.